Brief: Find a fun and easy way to show the overview plan,
a strategy for how the municipality should grow, change, and be cared for.

Goal: This kind of information can be hard to understand if it's just written out, so the goal was to make it clear and interesting, while also resonating with
the target audience in terms of buildings, characters, graphic profile etc. 
Planning: What needs to be done, how and keeping it under the time limit.
Design: I sketched storyboards and character designs based on Hörby’s graphic profile, while also keeping it in line with the client’s wishes.
Animation: I animated the graphics.
Concept: Everything from the buildings, colors, icons and buses are all inspired by the municipality's architects and graphic identity. The graphics are designed to be minimalistic, recognizable and visually captivating.